The livery of Air Canada in the 1970s was designed in-house by the airline’s design team. At the time, Air Canada had a basic design featuring a stylized maple leaf on a white tail fin with a blue stripe running along the fuselage. The design was simple and straightforward, reflecting the airline’s focus on safety, reliability, and efficiency.
It’s worth noting that in the decades since the 1970s, Air Canada has undergone several updates to its brand and livery, including the launch of the red, white, and black design that is currently used by the airline. The red, white, and black livery was developed in the early 1990s by the design firm Futurebrand, in partnership with Air Canada.
