Once upon a time, in the late 1960s, Air Canada was looking for a new logo to represent their brand. They wanted something that would reflect their Canadian heritage, as well as their modern and innovative spirit.
The airline worked with graphic designer Stuart Ash to come up with a design that met these criteria. Ash took inspiration from the Canadian flag, with its iconic red and white maple leaf. He created a stylized version of the leaf, with curved lines and sleek, modern lettering for the company’s name.
The new logo was well received by both Air Canada employees and the public. It quickly became synonymous with the airline and its commitment to providing top-quality service and connecting people across Canada and the world.
Over the years, the logo has undergone some minor changes and updates, but the core design has remained the same. Today, the Air Canada logo is recognized as one of the most recognizable and beloved symbols of Canadian identity, both at home and abroad.
And so, every time someone sees the iconic red and white maple leaf, they are reminded of the proud heritage and innovative spirit of Air Canada.
